Some 9-10 years ago when I started my career I told my senior that I was not that experienced and whatever questions I was asking him were just hollow. Actual doubts would come only when I would start getting more into the field. He quickly replied, "You are hollow but you have to appear solid."
On social media you can easily find astrologers claiming to be the world's best astrologers however; some big names I know in the field of astrology have no time to advertise. But competition in the market is very intense. Everyone wants to prove that they are the best (particularly those who are not).
This is not something unique. Even the Thelewalas or Rehriwalas have this much of market understanding to present themselves as Modinagar ke Mashhoor or Jodhpur ke Prasiddha even if they had never visited Modinagar or Jodhpur in their entire lifetime.
When someone calls me an expert, deep inside I know, that I am not an expert. We are just the droplets in the endless knowledge of ocean. I don't know many things but when I admit, I don't mean that I don't know anything. Who in this world knows everything?
To convince the known people is not difficult as they understand your potential but how to convince those whom you don’t know. With the increasing online trend it has become even more important to gather audiences and regular readers. When in the interview they asked, “Market yourself”, I always thought that as a foolish question but now I know the importance of those two words.
The one who knows to market himself would do better than those with higher content quality and better knowledge. I have seen astrologers with awesome capability to impress anyone but due to their shyness to open up in public they would remain the least known people in the field of astrology. On the other hand you may find several of them coming on national television marking their impression in the eyes of many.
There are several astrologers who would travel four or five cities every month to help their clients. Why? If they were so capable, shouldn’t the client come to their residence following them for advice? But, there are so many astrologers in the market and not all the astrologers good in marketing are the best in their field. This is the reason why a sense of insecurity surrounds them.
I read somewhere that wearing the best clothes would give the first impression but as you open your mouth it makes the everlasting impression. In my opinion content and quality is more important but to catch the attention is equally important. Some do it by getting into controversies but that is their style.
Author - Archit
लाभस्तेषां जयस्तेषां कुतस्तेषां पराजयः
येषामिन्दीवरश्यामो हृदयस्थो जनार्दनः I
ज्योतिष सदा से ही मेरा प्रिय विषय रहा है. अपने अभी तक के जीवन में मुझे इस क्षेत्र से जुड़े बहुत से लोगों के विचार जानने का अवसर मिला. सौभाग्यवश ऐसे भी कई लोगों से मिला जिन्हें इस क्षेत्र में विश्वास ही नहीं था. फ्यूचरपॉइंट संस्था (दिल्ली) से भी बहुत कुछ सीखा और अपने पिताजी से तो अभी भी यदा कदा सीखते ही रहता हूँ. ज्योतिष अच्छा तो बहुत है परंतु इसमें भ्रांतियां भी उतनी ही फैली हुई हैं जिस कारण कभी कभी बड़ा दुःख होता है. नौकरी के चलते ज्योतिष में समय देना थोड़ा कठिन हो जाता है अतः ईश्वर की प्रेरणा से अपने विचारों को प्रकट करने के लिए और इनसे किसी का कुछ भी भला हो सके इसी हेतु लेख लिखा करता हूँ.